Honda (UK) has moved into the arts world for the first time with the announcement of its title sponsorship of the Windsor Festival of music and the arts for the next three years. More than 10 major concerts, parades by the Household Cavalry within Windsor Castle plus readings by celebrities including Kate Adie, Sir Roy Strong, David Starkey and John Suchet will take place over the two week event (18-28 Sept).
Founded in 1969 by Yehudi Menuhin, the festival was formed to promote quality performances of music and the arts in the heart of Britain's Royal Borough. With the new commitment from Honda, festival organisers have been able to attract the highest quality artists – including Chloë Hanslip, Britain's Young Musician of the Year, who will have the opportunity to perform in unique venues including inside Windsor Castle itself.
Her Majesty The Queen has graciously consented to the Festival holding events in Windsor Castle, the Royal Chapel and Windsor Great Park.
"It was just over three years ago that Honda relocated to the Royal Borough of Windsor and Maidenhead and in that time we have experienced tremendous goodwill from local communities and organisations. To be able to give something back in this way will give a much needed boost to the Festival and really brings to life Honda's strap line ‘The Power of Dreams’," said Ken Keir, Managing Director, Honda (UK), Senior Vice President, Honda Motor Europe.Published 11 July 2003