Buy A Car, Get The Lawnmower

Honda has come up with a novel way to boost car sales this September: the company is offering a free mower to anyone who orders a new car next weekend, (13 and 14 September) for delivery by the end of the month.

It’s all part of a special Honda test drive weekend, where participating dealers will be handing over car keys to members of the public. This is a unique opportunity for people to sample the delights of Honda’s award winning car range, and decide which model suits them best.

Following the test drive, if a customer places an order he or she will receive a complimentary Honda Izy lawnmower. Featuring a clean, environmentally friendly (E-spec) four stroke petrol engine, this top-quality push-mower normally sells for £250 inc VAT.

And the good news is that the lawnmower offer is additional to Honda’s existing consumer offers. These currently include free insurance and a £300 PCP deposit contribution for the Jazz S, and 2 years free servicing and a £500 PCP deposit contribution to a range of Civic Inspire S 5 door models – all of which include £500 worth of additional specification, while costing £500 less than regular Civic models.

"The lawnmower offer is great news for our customers and creates extra publicity for Honda’s Power Equipment range," explains Honda’s Head of Marketing, Simon Thompson. "We’re expecting a healthy uptake to the offer, so we’ve allocated an extra 1000 Izys especially for the purpose."

Published 6 September 2003 Melanie Carter

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