Honda Roll Again

It’s been a successful year so far for Honda (UK) in 2006. At a time when many manufacturers are struggling to meet targets and maintain operations, we’re pleased to report we’re doing very nicely, thank you.

Our customers are clearly happy with our performance: Honda has just achieved second place overall in the J.D. Power Survey (up one place from last year). The result means that Honda has appeared in the top five in the past four surveys. This year we improved our score by five points, and Jazz finished second in the model ranking table. Civic, Accord and CR-V also appeared in the top 16.

Meanwhile, Civic 5-door continues to buck motoring trends in the UK. After stunning the car world with its radical looks when it launched late last year, the Honda Civic has won huge media acclaim and picked up a boot-load of awards.

And it continues to be exclusively built at the Honda production operation in Swindon, Wiltshire – demonstrating the company’s long term confidence in UK manufacturing.

Not only that, but the Civic is proving a big success in the showrooms. Its combination of futuristic-styling and practicality is proving popular with buyers, with over 15,000 new Civics sold in the UK already this year.

The almighty Jazz continues to record impressive results in the supermini sector. It’s currently second in the league table, with total sales reaching 13,876 since the start of the year.

The Honda CR-V is still the best-selling sports utility vehicle in 2006 to date. A total sale of 7,059 petrol and diesel models makes the CR-V more popular than rivals from Land Rover and Toyota. And in the month of May 2006, the Honda was at the top of both the diesel and petrol ‘dual purpose’ charts.

The newly-launched Civic Hybrid is outperforming too, managing to exceed targets and record a sale of 179 units since its arrival in April. Continued press coverage and public interest in environmental issues should see this figure increase steadily throughout the rest of the year.

Honda’s clever FR-V is also battling hard in the challenging multi-purpose segment. So far this year 1,424 of the unique 6-seater compact MPVs have been registered in the UK (580 petrol; 844 diesel).

The Accord, further refined and improved for 2006, is continuing to attract admirers from fleet and retail customers. In the year to date, 2,691 saloons have been sold (1,360 petrol; 1,331 diesel). The 5-door Tourer version of the Accord is nearing 1,500 total sales in 2006 (347 petrol; 1,065 diesel).

Honda’s iconic two-seater roadster, the S2000, has been revised for 2006 with changes to aesthetics and performance. We’re just entering the open-topped S2000’s favourite time of the year, but it has already clocked up a sales figure of 366 units. It’s also found time to win the 2006 Auto Express Driver Power Survey for the second year in a row - scoring a remarkable 98 per cent in the build quality, reliability and braking categories.

To read our in depth road test of the Honda CR-V [ click here ]

To read our in depth road test of the Honda FR-V [ click here ]

To read our in depth road test of the Honda Accord [ click here ]

To read our in depth road test of the Honda S2000 [ click here ]

Published 4 June 2006 Melanie Carter
 

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