No Business Like Honda Show Business
Published: 6th August 2006
No doubt you’ve already heard about the success of the British International Motor Show in July - attendance to the event was up 23 per cent on 2004, 420,000 people coming through the doors of ExCeL.
With its biggest British show stand ever, Honda put in a record-breaking performance too. More people took ‘taster test drives’ of Honda cars than the competition. In fact, over the course of the show, nearly 1,600 people had a go in a Civic, CR-V, Jazz or Accord - that’s 22 per cent more than the next best.
Visitors to the Honda stand were greeted by the Swindon-built Civic Type S - given its world debut at London - the Civic Type R Concept, and the remarkable ‘View Suspended’ exploded F1 display. As a result, nearly 10,000 brochure requests were made, and 1,000 people organised test drives with dealers.
“I think our stand captured people’s imagination,” said Jeff Dodds, Head of Marketing at Honda (UK). “The British-built success story of the Civic was in keeping with the success story of the British Motor Show, while View Suspended provided us with a true show-stopper. This event has been a huge success for Honda and we’re thrilled to have taken part.”
Honda Civic
Our Honda Civic Guide lists the full specification of the current UK Civic range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £14,490 - £19,000
Body Style:
Fuel:
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Models in the range: 15
We have road tested the Honda Civic, to read our in-depth car reviews:
Honda Civic Review - Aug 2006
Honda Civic Review - Feb 2004
Honda Civic Review - Feb 2007
Honda Civic Review - Apr 2007
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
