Sales of Honda’s Integrated Motor Assist (IMA) petrol electric cars have rocketed past the 100,000 mark in just six years, confirming that the new petrol electric technology is becoming mainstream.
To date, America has been the biggest market for Honda’s clean air vehicles, accounting for almost 90% of Honda’s global hybrid sales: last year the company sold more than 27,000 Insight, Civic and Accord IMAs in America alone.
But Britain has been an important secondary market. Alone the UK accounts for more than half of Honda IMA sales in Europe, with more than 2000 sold here since September 2000. And right now, more Civic IMAs are sold in Britain than are sold in Japan, where the model is produced!
Sales of Honda’s petrol electric models began in Britain with the launch of the Insight 2-seat Coupe, in September 2000. This was followed by the Civic IMA, which debuted in May 2003. The petrol electric Civic combines the functionality and equipment of the regular Civic with Honda’s high-efficiency IMA technology, the first truly mainstream production car to do so.
"We are pleased to see more and more British customers embracing IMA technology as a means of improving fuel economy, reducing emissions and helping the environment," says Honda’s Environment Manager, John Kingston.
To read our in depth road test of the Honda Civic IMA [ click here ]Published 21 May 2005