Honda Owners Show High Customer Satisfaction
Published: 14th April 2005
- Honda Jazz is the highest ranked individual model in the 2005 Study and highest in the Small Car segment
- Other Honda models all ranked within top 13, in first, second or third position within their sector (from 124 models represented)
- Honda is third placed brand overall
A further showing that Honda customers are among the most satisfied in the car industry is revealed this week in the latest J.D. Power and Associates Automotive Customer Satisfaction Study published in the June edition of What Car?
The Honda Jazz has emerged the top rated model for the second year running. It achieved an overall Customer Satisfaction Index (CSI) a full 30 points above the next best Small Car with owners more satisfied with the baby Honda than they were with any other single model.
Almost as content were owners of Honda Civics, CR-Vs and Accords. These models were all at the top, or very near the top, of their individual categories and listed among the top 13 models overall: the CR-V was the top-rated Compact SUV, while the Accord was placed second in the Upper Medium segment and the Civic was placed third in the Lower Medium segment.
Honda was one of the most improved brands in this year’s study, improving from last year’s fifth place to third. Particular areas of strength were ‘ownership costs’ (improved 23 points from last year), ‘vehicle appeal’ (up 17 points), ‘quality and reliability’ (up 10 points) and ‘service satisfaction’ - where Honda emerged the highest rated brand of all.
This year’s J.D. Power and Associates results are based on
a study of ‘52’ and ‘03’ registered vehicles
(those sold between Sept 2002 and August 2003), following a questionnaire
mailed to a random sample of 90,000 UK owners. The overall response
was sufficient to achieve a (50+) sample from 124 individual car
models and 32 brands (100+).
The study asked owners to evaluate their experience on a series
of questions. Each question carries a different weight based on
its relationship with the respective satisfaction measure; each
measure also carries a weight based on its relationship with overall
satisfaction. Composition of the 2005 index is as follows quality/reliability
(30%), vehicle appeal (28%), ownership costs (19%) and service satisfaction
(22%).
“Achieving high customer satisfaction is a top priority for us and we are firmly committed to enhancing the customer experience,” says Honda (UK)’s Customer Insight Manager, Jane Nichols. “To this end, the J.D. Power and Associates Study is an important measuring tool, enabling us quickly to identify the things that really matter to the customer. We are greatly encouraged by our success, especially since this year’s study reflects steps we have recently taken to reduce ownership costs.”
Honda Civic
Our Honda Civic Guide lists the full specification of the current UK Civic range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £14,490 - £19,000
Body Style:
Fuel:
/ 
Models in the range: 15
We have road tested the Honda Civic, to read our in-depth car reviews:
Honda Civic Review - Aug 2006
Honda Civic Review - Feb 2004
Honda Civic Review - Feb 2007
Honda Civic Review - Apr 2007
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
