FR-V customers are typically mature family drivers aged 35 plus with one or two kids under 10. They are likely to be professional, managerial or executive status, with an active lifestyle spending time with family and friends. More often than not, the FR-V will be the main or only family car. Their main concerns are the practical features of the car and since it tends to be the main car, and forms an indispensable part of their lifestyle, it needs to be multi-purpose and high quality, with style also an important consideration.
Diesel key to corporate market
Among this group, it is expected that corporate user choosers as well as private buyers covering 20,000 miles per annum will opt for diesel power. Although predominantly purchased by retail customers, fleet buyers have accounted for a small but important 15% of total FR-V sales so far this year.
The ECO (Economy Cost Option) package will continue to be available for retail customers of FR-V diesel models. Offering servicing for 62,500 miles / five years and three years’ comprehensive insurance as a £1,630 prepaid package (both available separately), this has proved to be a popular option with existing FR-V customers. As part of a three year finance package, ECO represents an additional monthly payment of around £45 per month.
Diesel in detail
The 2204 cc, all-aluminium engine delivers 140 PS at 4,000 rpm and maximum torque of 340 Nm at just 2,000 rpm. It’s fuel efficient, refined to drive, quiet in operation, and produces low emissions. Key features of the 4-cylinder unit are DOHC, four valves per cylinder, balancer shaft, second generation common rail direct injection, and variable nozzle turbocharger with intercooler.
The engine surpasses Euro IV regulations, and delivers strong fuel economy, matched to leading performance figures thanks to the engine’s strong torque delivery.
Delivering a class-leading diesel has required innovation in the use of materials and production technology as well as clever engine design. The result is an engine that is light in weight, compact, yet immensely strong.
Key technologies include optimum use of the combustion chamber, a continuously variable swirl control valve, a common rail system, variable nozzle turbocharger, water-cooled EGR and an electrically operated EGR valve. Achieving exceptional refinement, NV reduction technologies include offset cylinders, a second order balancer shaft and an acoustic engine cover, whilst friction is minimised through features such as roller follower rocker arms. Close coupled and under floor catalytic converters contribute to the low emissions performance.