A 3-D Honda CR-Z Experience In Times Square

Honda CR-Z

Honda CR-Z

Honda held the first-ever takeover of Times Square in 3-D technology to support the American launch of the Honda CR-Z sport hybrid on Thursday 23rd September.

The event marked the first time 3-D footage to be broadcast in a public area. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD screen and Sony provided 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models were distributing copies of their special 3-D October issue and Honda sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.

"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements- like 3-D technology - to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."

The Honda CR-Z is already on sale in the UK with prices starting at £16,999 for the CR-Z S.

Published 24 September 2010 Staff

The information contained this Honda CR-Z news article may have changed since publication on the 24 September 2010. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Honda dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. carpages.co.uk © 2019