Honda held the first-ever takeover of Times Square in 3-D technology to support the American launch of the Honda CR-Z sport hybrid on Thursday 23rd September.
The event marked the first time 3-D footage to be broadcast in a public area. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD screen and Sony provided 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models were distributing copies of their special 3-D October issue and Honda sponsored a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements- like 3-D technology - to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."
The Honda CR-Z is already on sale in the UK with prices starting at £16,999 for the CR-Z S.
Published 24 September 2010
