Honda (UK) has launched an innovative Facebook application that takes information from the user's profile pages to create a personalised piece of artwork. The campaign supports the launch of the new Honda CR-Z sporty hybrid, which is on sale now.
The 'Mode Art' application allows users to create unique designs that incorporate images, names, dates and other details from their own Facebook pages. Each piece of art follows a theme of Sport, Econ or Normal - reflecting the unique driving modes of the Honda CR-Z.
Users can change settings to alter the style of the piece of art, or change the Facebook inputs to influence the design. Once created, the artwork can be downloaded, shared online, uploaded to Honda's Facebook fan page or transferred to a mobile phone to use as wallpaper.Published 7 June 2010