An internet blogging network that lets users create content and express opinion on well-known brands and products, is being supported by Honda (UK).
The 2TalkAbout site will provide a trusted community-based environment for users with similar interests and tastes to share unbiased information. Honda is the first major brand to commit to the project.
Visitors to 2TalkAbout can publish their views, respond to what other people are saying on the community and gain unbiased opinion and information about particular products and services.
The Honda-sponsored site (www.2TalkAbout.com/honda ) is aimed at anyone with an interest in Honda cars - particularly the new Civic. Although the content will be completely independent from Honda, engineers will regularly log-on to contribute and respond to feedback, providing users with direct access to the brand.
"We like people talking about our cars," says John Goodbody, Website Manager at Honda (UK). "And now there’s a blog site where you can discuss your Honda experiences with others or get a useful insight into Honda ownership. We encourage our customers to interact, and this is a great medium for doing just that."
David Rivier, 2TalkAbout Marketing Manager, says: "At 2TalkAbout we’re passionate about bringing people together and encouraging dialogue, interaction and sharing views and content. We’re pleased that Honda shares this vision and is the first sponsor to support our objectives."
Other companies, including some from the mobile communications, financial services and FMCG industries have already expressed a strong interest in participating on the 2TalkAbout network.
The network launches on 28 February with the unveiling of the Civic Type R Concept car - 2TalkAbout visitors will have an early opportunity to see the new model.Published 20 February 2006