Ford Fiesta News Articles
Saturday 11th October 2008
The all-new Ford Fiesta marked the start of its sales in Britain yesterday with a spectacular tango dance extravaganza at the Tower of London. the full story
The all-new Ford Fiesta, Britain's best loved small car, is poised to go on sale next month, backed by the most ambitious and integrated marketing campaign from Ford yet. Featuring TV, press advertising, internet, direct mail, outdoor press, radio, events and sponsorship, the marketing launch kicks off on Friday 19th September, 9. 00pm on Channel 4 when the new TV advert premieres during the cult comedy series, Ugly Betty. The campaign creative is based on capturing the spirit and attitude of 'now' and uses music, fashion, art, technology and film to highlight the values of the all-new Fiesta. Mark Ovenden, marketing director, Ford of Britain, said: "This new campaign captures the spirit of the all new Fiesta perfectly – it’s stylish, modern and packed with new technology. "Fiesta is one of Britain's best selling small cars and is best known for its reliability, great driving dynamics and good value. the full story
Ford's high-tech all-new Fiesta will go on sale in October 2008 with insurance groups the same or lower than the outgoing model. the full story
Ford's high-tech all-new Fiesta is set to redefine standards for looks, equipment and value when it joins the UK market in October - priced from just £8,695. the full story







