'Unlimited' Driving Thrills From Ford And Prodrive

Ford Prodrive Lineup


Ford and Prodrive have just teamed up to offer ‘Drive Unlimited’, a unique, exhilarating four-in-one track day experience.

The only retail driving experience supported and marketed by a car manufacturer, Drive Unlimited is designed to maximise driving time and give a genuine range of driving challenges, from off-road vehicles to high performance road cars, including a chance to get behind the wheel of the legendary Ford Focus RS.

The exclusive, 140mph, rally-inspired machine is one of three high performance Fords to sample, with the top-of-the-range Focus ST and Mondeo ST also featuring in separate circuit-based challenges.

The location is also special - each Drive Unlimited experience day takes place at Prodrive’s 250-acre private track near Kenilworth, Warwickshire, a demanding, varied test-track facility more often associated with state-of-the-art road and motorsport vehicle development and rarely open to the public.

Experienced professional circuit instructors will give participants an insight into high-speed car control, skid control and even rally driving techniques, learning skills beyond basic roadcraft with maximum enjoyment. A low guest-to-instructor ratio will ensure participants learn the most from their varied driving experiences.

The four separate action areas are:

  • Ford Focus RS tarmac rally challenge – learning the special techniques that professional rally drivers use on World Rally Championship tarmac stages in Ford’s exclusive, rally-inspired performance car.
  • Ford Focus ST skidpan challenge –learning to control a car in a variety of extreme situations, including driving on ice and aquaplaning.
  • Ford Mondeo ST high-speed circuit driving – teaching high-speed car control in a safe environment, including braking and cornering techniques.
  • Ford Ranger off-road challenge – learning to tackle steep slopes, mud-filled gorges and window-high water in Ford’s renowned 4 x 4.
Said Ford of Britain marketing director, Steve Hood: "Drive Unlimited will be an unforgettable day out, but a learning experience too. Maximum track time and professionally qualified instructors will make sure every customer gets the most out of the Drive Unlimited experience, to get the most out of driving their own car on the road."

A Drive Unlimited voucher costs £195 per person and bookings are now being taken via the dedicated website: www.driveunlimited.com

Published 30 April 2004 Melanie Carter

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