The all-new Ford Transit Connect will appear on British TV for the first time next week as it emerges from behind a team of workers to the sound of pounding music. The TV appearance will be Transit Connect's advertising debut.
The advertisement was created at Shepperton studios in Middlesex, the set of recent films such as Harry Potter and the Philosopher's Stone and The Mummy Returns. The model vehicle used for filming was the same weight as the on-the-road version and took 11 people to lift it.
The storyline of a van emerging from a block of steel took careful execution and required the use of 'The Cyclops' motion control camera in order to generate one image on top of another. The new advertisement will appear across the UK from Monday 14 October 2002.
"We wanted an advertisement that conveyed both pride and toughness. Something that communicated the idea that the Transit Connect is moulded by the same kind of people who buy it. We're really pleased with the outcome as the music, strong actions and the van itself leave the viewer appreciating that the new Transit Connect is a tough workmate," said Steve Parker, commercial vehicles director, Ford of Britain.Published 7 October 2002