Customers test driving a new Ford will be given free tickets to see Thunderbirds the movie.
The summer blockbuster is about to hit the big screen. Ford customers can be among the first to grab some seats as Ford of Britain unveiled a multi-million pound, integrated campaign this week in the run-up to the world premiere of Thunderbirds - the movie – on July 18.
Ford and Universal Pictures have worked closely on the production of the new film and the same expertise and enthusiasm that produces the entire Ford range has gone into the design and manufacture of Lady Penelope's FAB1 and other high-tech concept vehicles that feature throughout the movie.
A key element of the campaign is a 30-second TV commercial, supported by an interactive TV ad unit, which encourages viewers to test drive a Ford. One of the biggest purchases of cinema tickets in recent times has been made available to Ford dealers around the country to reward those people who respond to the offer.
The interactive TV ad, created by Ogilvy Interactive, puts viewers in the cockpit of Thunderbird 2 as they fly around the world searching for film tickets and at the same time getting information on various Ford models. Users can request a test drive, or order a brochure on any of the vehicles from the Ford range. Information provided by viewers will then be passed onto local dealers for fulfilment.
Radio, outdoor, national press, local press and online work are supporting the campaign, which breaks this week.
Steve Hood, marketing director, Ford of Britain said: "Ford's campaign work this summer is creatively linked to Thunderbirds – the movie. We want to get as many people as possible test driving a Ford and claiming free tickets to Thunderbirds - the movie, it's a fantastic offer."
The campaign will run until the middle of August.Published 17 July 2004