'Ford Service Online' Bookings Off To A Flying Start In 2003

Ford Service Online Website

 

In January 2003, more Ford customers than ever booked their cars in for servicing and maintenance using the revolutionary website, ‘FordServiceOnline.com ’. A total of 2,302 bookings were made online, the highest number since the system was launched just over a year ago and a 976 per cent increase over the figure for January 2002.

In January last year, two months after the website was launched, 214 service and maintenance bookings were made online. The number increased rapidly through the year and the strong upward trend has continued into 2003.

"An increase of almost 1,000 per cent in 12 months is very encouraging," said Philip Parke, Marketing Manager, Ford Customer Service Division. "E-commerce is playing an increasingly important role in our daily lives, with services such as online shopping and banking having gained widespread acceptance. Ford Service Online harnesses the power of the Internet in a unique and innovative way, for the benefit of customers and dealers alike. It’s the right product at the right time."

Ford is the only car manufacturer in the UK to offer customers the option of booking a service or repair work online. Ford Service Online enables motorists to obtain an exact, all-inclusive price quotation for scheduled vehicle maintenance and selected repairs, and book a guaranteed appointment time with a Ford dealer of their choice. This fast, efficient and highly convenient online service is available 24 hours a day, seven days a week, to anyone with access to the Internet.

Simply by typing in either the vehicle registration or vehicle identification number (VIN), the customer enables the system to pinpoint all relevant servicing and repair information, including parts and pricing details for that particular vehicle. When a dealer has been selected and the customer is satisfied with the quoted price, an appointment can be booked using an interactive workshop calendar.

The booking process also calculates the time required to complete the scheduled service or repair work, and the customer is informed of the likely time at which the vehicle will be ready for collection. Customers who think that a repair may be needed, but are not sure of the exact nature of the problem, can describe their concerns in their own words for a qualified technician to investigate.

For complete peace of mind and total security, credit or debit card details are not required at the time of booking. The customer receives an e-mail by return to confirm arrangements, followed by a reminder on the day prior to the appointment.

Published 14 February 2003 Melanie Carter
 

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