Ford Partners With Walkers Crisps
Published: 1st March 2004
People will have the chance to win one of 140 Ford Focus’ or one of 10 Ford StreetKa’s plus over 17 million free packets of Walkers Crisps. The famous blue sachets will be randomly inserted into bags of Walkers Crisps and Walkers Max.
'This is the first time Walkers have given people the chance to win a new car and we are delighted to be working together with them to make 150 people very happy!' commented Malcolm Fryer, retail marketing manager.
Former England cricket captain, David Gower, is to star in the ad alongside Sir Bobby Robson, Terry Venables and Gary Lineker. It is set in the South Pole where Gary and his pal, David, are trying to survive the freezing temperatures. All they have left to eat is a packet of Walkers crisps!
Lineker has a big battle with his conscience as Venables, playing the devil, urges a him to satisfy his hunger and eat the last packet without sharing it with his long-suffering pal whilst Sir Bobby, appearing once again as an angel, encourages Gary to share.
David wakes to find nothing left but a blue sachet. He has the last laugh as he finds himself driving into the sunset in a brand new Ford Focus leaving a freezing Gary behind!
Ford Focus
Our Ford Focus Guide lists the full specification of the current UK Focus range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £12,795 - £21,445
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Models in the range: 82
We have road tested the Ford Focus, to read our in-depth car reviews:
Ford Focus Review - May 2006
Ford Focus Review - Aug 2007
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