Ford Offers 15,000 Nectar Rewards On All New Ford Retail Car Sales

To celebrate joining the Nectar reward programme and Ford Motor Company's centenary, Ford is offering 15,000 Nectar points to any retail customer buying and registering a new Ford car from participating Ford dealers between 13 June and 31 July 2003. This is in addition to the other consumer offers currently available on new Ford cars.

"This is one of the biggest loyalty reward collection opportunities ever offered to British retail consumers and is a great way of kicking-off Ford's participation as a Nectar reward sponsor in our centenary year," said Paul Thomas, managing director, Ford Motor Company Limited. "With the majority of Ford dealer outlets in Britain participating in the Nectar programme, now is an excellent time to buy a new Ford car and for retail customers to pick up those 15,000 Nectar rewards."

From the 13 June onwards, customers paying at participating Ford dealerships for routine servicing, non-warranty repairs and MoTs carried out on their Ford vehicle will be eligible to receive two Nectar points for every £1 spent. In addition, owners of any make of vehicle will be awarded two Nectar points per £1 spent when they pay at participating Ford RapidFit centres.

"Look out for Ford providing other Nectar reward offers on selected new Ford retail sales vehicles on an ongoing basis, and for our dealers offering Nectar points on selected Ford-badged used cars," said Mr. Thomas. "We are also considering opportunities for Nectar points to be collected through joint offers with other Nectar sponsors."

Ford is the eighth sponsor to join the Nectar reward programme alongside Sainsbury's, Debenhams, Barclaycard, BP, Vodafone, Thresher Group and Adams.

"This is the first time an automotive company has participated to such an extent in a reward programme, and our exclusive arrangement with Nectar emphasises Ford's determination to provide innovative and entrepreneurial initiatives that deliver direct benefits to our retail customers," said Ford's marketing director, Peter Fleet.

Published 14 June 2003 Melanie Carter

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