Mondeo Gets Traffic Information Technology

Ford of Britain has agreed a three-year contract with ITIS Holdings Plc (ITIS) to add its Radio Data System – Traffic Message Channel (RDS-TMC) service to Ford’s restyled Mondeo.

The service allows drivers to receive real-time, and predictive traffic information on their satellite navigation systems allowing them to re-route around traffic congestion.

Peter Fleet, Ford of Britain Marketing Director said: "The adoption of the ITIS RDS-TMC service is a clear example of Ford Motor Company’s ongoing commitment to telematics and to providing our customers with innovative technology.

Customers are increasingly looking to in-car navigation systems to support their journeys and following the introduction of RDS-TMC, Ford Motor Company plans to offer customers fully integrated, real-time dynamic traffic information as an integral part of the satellite navigation system."

The restyled Ford Mondeo embodies craftsmanship and technology with over 1500 new parts in a significant package encompassing interior and exterior enhancements. The addition of this service ensures Ford continues to offer customers the leading edge technology they demand.

The Mondeo interior now has an impressive collection of premium interior features available including: heated and ventilated climate seats, colour, touch-screen DVD navigation system, automatic headlamps, rain-sensing wipers and new Sony™ audio systems – all ‘firsts’ in a Ford.

Mondeo Zetec and Zetec S customers will be able to order the new technology navigation system as an option costing £2,000. They will also get an upgraded audio system incorporating a 6-CD auto-changer. Ghia, Ghia X or ST220 customers who have a Sony audio system as standard will pay £1,750.

Ford's Focus C-MAX will also benefit from this new service when it goes on sale later this year along with Focus in the near future. Ford customers will no longer be able to use bad traffic as an excuse for being late!

Published 19 August 2003 Melanie Carter

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