Fifty Months As Car Buyers' Favourite For Ford Focus

Ford Focus Zetec

Ford Focus

Britain's best selling car, the Ford Focus, has confirmed its dominance of the number one spot. Vehicle registration figures out today show the Ford Focus has notched up 50 months as the nation's favourite car, sitting ahead of two other Ford models in the top 10. The Ford Focus has enjoyed the same leading position every month bar one since May 2000.

So far this year almost 92,000 Ford Focus cars have been registered - capturing six per cent of the overall new car market. The Ford Fiesta and Mondeo join the Focus among Britain's top 10 favourite cars overall. In the retail market, Focus, Fiesta and Ka feature in the top 10 decided by private buyers.

Ford - new car market leader for the past 27 successive years - accounts for almost 15 per cent of all cars sold this year. This is tracking ahead of the manufacturer's share of the total 2003 market of 14.7 per cent.

In the booming diesel market, Focus and Mondeo are first and second respectively for the fifth consecutive month. With 12.7 per cent of all diesel cars being Fords, this is another market led by the blue oval.

Morten Hannesbo, Ford of Britain Sales Director, said: "The remarkable Ford Focus shows no sign of flagging. In fact the number sold in the first seven months of this year is 14 per cent up on the same time last year. Focus remains a winner."

Published 7 August 2004 Melanie Carter

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