Ford Motor Company today announced a stunning new promotion that will give all retail customers who buy a Ford diesel car free BP fuel for a year plus 12,000 Nectar points!
From the 1st November 2003 until the end of January 2004 customers will be able to take advantage of this fantastic offer that combines the benefits of award winning Ford TDCi, BP's leading technology fuel and Nectar, Britain's biggest reward card.
Customers will receive a fuel card, which will enable them to dispense a year's supply of BP Ultimate diesel for the model they choose*. Customers will also receive 12,000 free Nectar points plus all the points they would earn as they fill up at BP (1 point per litre).
"We are delighted to be working with BP and Nectar to offer this unique opportunity to our customers," said Peter Fleet, marketing director. "The demand for diesel-powered cars has exploded in the last five years, creating a highly competitive and technology-led marketplace.
Ford's second-generation TDCi engines are now more economical, more refined and more powerful. Nectar is Britain’s biggest reward programme. Add to this the UK's first performance diesel fuel, Ultimate, from BP for free and we expect to see even more diesels on British roads this winter."
The Ford TDCi brand is more popular than ever before, as customers understand the performance, fuel economy and emissions benefits of diesel. New TDCi engines are entering the range with Mondeo receiving its Euro Stage IV and the 1.6 litre and 2.0 litre engines in Focus C-MAX, further strengthening Ford's position in the UK. With nearly 100 diesel models available the technological development never stops:
- So far this year more than 67,000 Ford diesel models have been sold
- Mondeo is currently Britain's best selling diesel
- Fiesta diesel sales have doubled in 2003
- Focus C-MAX sales are predicted to be 37% diesel in the UK