Ford Celebrates Another Year At The Top Of The British Fleet Sales Chart

Ford was Britain's best-selling nameplate in the fleet market in 2002.

Sales performance highlights for Ford fleet last year included:

  • Ford was number one in the fleet new car market with sales of 221,255 new cars, equivalent to 20.3 per cent of the total fleet new car market.
  • The Ford Focus was Britain's best-selling fleet car in 2002 for the fourth successive year with sales of 101,398.
  • Ford had three cars in the top ten fleet best-sellers for 2002 – the Fiesta, Focus and Mondeo.
  • The Ford Mondeo was the best selling C/D fleet car with 58,314 sales - 19.2 per cent of its segment.
  • The Ford Galaxy was the best-selling fleet large MPV, with 8,298 sales – 38.6 per cent of its segment.
  • The Ford Ka was the best-selling sub-B segment fleet car with 18,709 sales, - 64.8 per cent of its segment.
  • The Ford Transit was the medium commercial market leader for the 37th successive year with a total of 55,112 sales.
  • Sales of Ford diesel-engined fleet cars were up by 41.5 per cent on 2001.
"Our British fleet customers again gave Ford a huge vote of confidence in 2002 by making us the new car fleet market leader," said Mike Wear, fleet director, Ford Motor Company Limited.

"We are pleased to have retained market leadership despite considerable competitive pressures. It is a reflection of our customers’ desire for outstanding products and service that are underpinned by the Ford Business Centre, Ford Dealer network and field team which are the best in the business," he added.

"Last year we launched a number of new vehicles, including the all-new Ford Fiesta, Ford Focus RS, Ford Fusion and the Ford Transit Connect. These will be joined this year by other new niche and volume models, such as the Ford Streetka and the Ford Focus MAV. 2003 will see Ford's best range of new car and commercial vehicles ever offered in Britain."

In a total new car sales market of 2,563,631 last year, an all time record for the industry, Ford sold 400,808 new cars, equivalent to 15.6 per cent share of the total market. Ford also sold 74,507 commercial vehicles.

Published 10 January 2003 Melanie Carter
 
 

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