The Army Gets Fighting Fit With Ford

Ford Ranger

 

The British Army is taking delivery of a fleet of Ford Ranger pick-up trucks as part of its new national recruitment campaign.

The 92 black Double Cab 4x4 2.5 diesel pick-ups will carry the livery of each of the Army’s 92 Regimental Recruiting Teams. Each Ranger has a Truckman top to enclose the pick-up bed for security and comes with a tow bar so the five man team can hitch up their recruiting trailer.

Supplied by Lex Defence Management, the Ford Rangers will be joined by 15 Ford Galaxys converted into mobile career information offices, complete with drop down 13 inch video screen, table and swivel seats, for the nationwide recruitment drive.

Ford direct sales manager, Dave Allen said: "We are delighted to supply Lex Defence Management with the rugged Ford Ranger, and we are sure the British Army will find the durability, generous storage space and security features of this versatile, dependable vehicle, an ideal asset."

Ranger’s share of the pick-up market in Britain has grown steadily from its launch in 1999 to 30 per cent in 2001, a total of 3,686 vehicles, and it has become established as a class leader in key aspects like carrying capacity, ride and handling.

Published 24 September 2002 Melanie Carter
 
 

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