Ford Acquires Jardine Motors Group Interest In Polar Motor Group
Published: 27th March 2004
Ford currently holds a 49 per cent share in Polar, a joint venture formed with Jardine. The transaction, for an undisclosed sum, is subject to EU approval – a process which will take at least four weeks.
"Outright ownership of Polar is a natural fit for Ford Retail Europe's strategy, giving us control of Ford representation in key metropolitan areas," said Earl Hesterberg, vice-president for sales, marketing and service, Ford of Europe. "It will not only enable us to maintain high levels of customer satisfaction but also industry-leading levels of parts availability," he added.
The Polar group covers 11 key metropolitan areas in the UK. In addition, Ford Retail UK, a wholly-owned Ford business, operates three dealerships in Bristol, Birmingham and Manchester and has a 49 per cent shareholding in Lindsay Cars which operates in the Belfast, Northern Ireland market.
Ford and Jardine formed the joint venture – Polar Motor Group – in 1998, which then operated dealerships in Bradford, Warrington and York. In March 1999 the Polar group purchased Dagenham Motors Group plc and has since acquired further dealerships in the London and Yorkshire areas. Today the company employs around 2,500 people. Total group sales in 2003 were 46,000 new and used units and the sales revenue was over £600 million.
