Ford Reports A Rise in Sales and Shares For April 2011

Ford Fiesta

Ford Fiesta

Ford has reported increased sales for April 2011 compared to April 2010. The Ford Fiesta was first in car sales while the Ford Transit continued as the best selling commercial vehicle.

Official figures released by the Society of Motor Manufacturers and Traders (SMMT) show that total UK car sales for April were down 7.4 per cent compared to April 2010. Ford car sales of 18,411 were down from 19,216 in April 2010 but Ford's share of total car sales was up to 13.4 per cent from 12.9 per cent in April 2010.

Ford's retail market share is up from 10.5 per cent in April 2010 to 12.8 per cent. Year to date figures show that Ford's share or retail car sales is 13.1 per cent increases from 11.9 per cent in April 2010.

Nigel Sharp, Ford of Britain managing director, said: "The UK market continues to be intensely competitive and we are maintaining our discipline to strike an appropriate balance between sales/share and business profitability. Ford's outstanding vehicle range helps in achieving that balance, proving its strong customer appeal by the significant, ongoing growth in retail market share."

Published 9 May 2011 Staff

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