Ford has announced 2010 new car offers which offset this month's VAT rise.
As VAT returns to 17.5 per cent, Ford is offsetting the 2.5 per cent increase to the end of February 2010.
With the Government's scrappage incentive scheme also expiring at the end of February 2010, market leader Ford is braced for extra busy winter trading.
Ford's VAT offset applies to all car ranges from the compact Ford Ka to seven-seater Galaxy. Even greater discounts remain available for scrappage customers replacing cars at least eight years old. Scrappage incentives of at least £2,000 have attracted an extra 35,500 customers to the blue oval.
Nigel Sharp, Ford Britain managing director, said: "Ford is offering some relief from the cold, tough start to 2010 by delaying the VAT impact on its new car prices to March.
"Combined with the scrappage deals still available for customers with older cars, they present plenty of reasons to visit a Ford dealer this winter."Published 12 January 2010