New Mondeo Design - Energy in Motion
The new Mondeo is striking and unmistakably a member of the Ford family. It takes the company's 'kinetic design' form language to a new level.
A comprehensive range of core bodystyles will be launched concurrently in the new range, but the Ford of Europe design team has chosen the new wagon as its Paris hero.
"The wagon bodystyle is very important in the CD segment so it is appropriate that we show this derivative in Paris first," said Martin Smith, Ford of Europe's Design Director.
"The new Mondeo's wagon bodystyle really emphasizes the sporty, dynamic and premium appearance of the new range," added Smith. "Above all, we've managed to achieve this kinetic look without compromising luggage capacity. I believe new Mondeo will challenge everyone's perceptions of a big Ford car, and prove that we can once again deliver style with substance in a desirable form."
The new Mondeo clearly demonstrates how Ford of Europe's 'kinetic design' language is shaping the company's new models. This form language will be progressively applied to future Ford vehicles in an appropriate way, depending on individual vehicle or market segment tastes.
The new Mondeo range will incorporate all of the key 'kinetic design' elements:
- Dynamic lines and a three-plane plan front-end view
- Full surfaces
- Strong shoulders
- Bold wheel lips
- A rising belt line
- A distinctive kick-up of the window graphic at the C-pillar
"With the purest expression of 'kinetic design' revealed in the Ford iosis Concept at Frankfurt 2005, we then introduced the first elements into volume production on the new S-MAX and Galaxy," Smith added. "Now, the new Mondeo takes the next major step along our journey towards a more expressive and emotional Ford range."