Focus on the Music
Published: 28th January 2008
Ford Focus Transmission Case Cello
Ford's latest advertising campaign will focus on the music when it's aired in the UK from 4th February 2008.
In a clever feat of musical ingenuity, an orchestra playing instruments created entirely from car parts performs the soundtrack to the new Ford Focus television commercial.
This harmonious masterpiece is the work of two American composers who have taken the concept of car sounds to the extreme. Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt turned 21 parts from the new Ford Focus into musical instruments and arranged them to be played by an orchestra.
Milbrodt’s team took apart a Ford Focus five-door hatchback that had, literally, just come off the production line. “When we got it to the mechanics shop, it had less than a mile on the clock. We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted,” said Bill Milbrodt.
By the time the orchestra had been assembled for the photo shoot at Universal Studios in California, Milbrodt’s team had constructed 31 instruments. Each has a name that instantly identified its origins, such as the Transmission Case Cello-Dulcimer, Clutch Guitar, Rear Suspension Spike Fiddle, Fender Bass, Hatchback Kick Drum, Handheld Gear Tambourine and Door Harp.
So what does music played by car parts sound like? Tune onto ITV on 4th February 2008 to find out!
Ford Focus
Our Ford Focus Guide lists the full specification of the current UK Focus range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £12,495 - £21,145
Body Styles:
Fuel:
/ 
Models in the range: 66
We have road tested the Ford Focus, to read our in-depth car reviews:
Ford Focus Review - May 2006
Ford Focus Review - Aug 2007
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
