Ford Fiesta | Part Six

It is not just in its contemporary styling and new technologies that all-new Fiesta will be attractive to a discerning and demanding generation of customers – extensive thought and effort has ensured it still stands for value for money and reliability.

Helping owners minimise running costs was key, with fuel economy at the top of the list.  All-new Fiesta boasts increased efficiency across the range, with owners of the 1.4-litre Duratorq TDCi saving approximately a tankful of fuel a year – 45 litres over 9,300 miles – through efficiency improvements alone.

Insurance premiums and repair costs are kept low by an intelligent approach to manufacturing.  Bake-hardened steel on front wings offers better resistance to low-speed bumps and scrapes, while headlamps and tail lamps are positioned high, away from potential impacts and specially shaped ‘crash cans’ are designed as sacrificial parts, collapsing predictably in an impact to prevent more extensive damage and higher repair costs.

Durability has been assessed at each stage in its development, with a total of 2.2 million miles of on-road testing and over 300,000 test operations on doors, bonnet and tailgate in real world environmental conditions.

All-new Fiesta is manufactured with sophisticated techniques more commonly found in big-car production, all part of delivering higher quality than ever for customers across the world.

“All-new Fiesta proves how you can make a small car affordable and reliable, without compromising style, quality or features”, concludes Joerg Beyer. “That’s the key to making all-new Fiesta truly desirable.”

32 Years of Success

For the past 32 years, Ford Fiesta has provided practicality and driving pleasure to millions of customers across Europe.  From its origins in 1976, as the product of a mission to build a new European small car with modern features and a respectable price tag, the Fiesta name became ingrained in European culture and is now known across a variety of markets in Asia and South America. Fiesta is a brand that has attracted a loyal and dedicated following.

Fiesta has always been at the forefront of Ford’s commitment to driving quality and innovative technology.  In 1983, the Mk II Fiesta was one of the most economical cars in the world and the only vehicle of its size to offer diesel power.  In 1989 Fiesta introduced anti-lock braking to the small car market and in 1994 a driver’s airbag came as standard.

Accolades have abounded for the car during its lifetime, from rallying and motorsport success to prestigious titles such as ‘Car of the Year 1989’, ‘Best Small Car in the World’, 'Smartest Small Car’, and ‘Best City Car’

Published 11 July 2008 Melanie Carter

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