All-new Fiesta brings an array of ‘big car’ premium features to the small car segment, which customers will notice even before they turn the key for the first time.
All-new Fiestas' striking centre console features a mobile phone-inspired entertainment system that is styled very differently to traditional automotive switchgear, to provide a completely intuitive interface.
Keyless entry, combined with a ‘Ford Power’ start button, adds to the all-new Fiesta premium experience, with other ‘surprise and delight’ options available including automatic, projector headlamps, automatic windscreen wipers, Ford’s sophisticated Human Machine Interface with large 89 mm (3.5 inch) screen and cruise control.
The driving position is given a ‘cockpit’ feel, with improved position and adjustment to both the driver’s seat and steering wheel, while passengers receive more personal and luggage space overall than the previous Fiesta, despite the stylish, sweeping exterior profile. Stowage space abounds from a boot capable of swallowing 295 litres, to ingenious storage areas throughout the cabin, including charging points for mobile phones and MP3 players.
While all-new Fiesta has been designed and engineered to meet a wide range of customer requirements, a clear series choice makes selecting the right model a simple task, with options from feisty to frugal, ultra-modern to traditional and a comprehensive list of standard features at all levels.
A simple six-series range provides maximum choice from the affordable and well-equipped Studio and the popular Style and Style Plus, or the modern, techno style of Zetec, Zetec S and Titanium.
A high level of equipment provides items such as power door mirrors as standard across the range. Completing the premium feel are features on Zetec and Titanium, such as the Aesthetic Lighting Pack, which bathes the centre console, gearshift area and passenger side dashboard area in a soft red glow.
“You immediately feel the quality of a bigger car that will be at the core of the all-new Fiesta ownership experience. When we consider all the comfort and convenience features in the new Fiesta range, we think of it not as our new small car, but our smallest large car”, says Giovanni De Pasca, Driving Environment and Occupant Package Manager for Ford of Europe.Published 11 July 2008