Ford Fiesta | Part Three

Ford Fiesta Interior

The All New Ford Fiesta Interior

Buying a Fiesta has always meant owning a great car to drive and all-new Fiesta is set to extend that reputation even further, with key changes and an all-new ‘Zetec S’ model in the range.

Standing on virtually the same footprint, but 40 kilogrammes lighter than its predecessor, all-new Fiesta delivers a ‘light-yet-solid’ handling precision, enhanced by the first use of an Electric Power Assist Steering system in a European Ford.

An all-new Fiesta Zetec S model will be available at launch, with a new, 120 PS 1.6-litre Duratec Ti-VCT petrol engine bringing performance to the heart of the Fiesta range

At the same time, a new level of driving refinement echoes all-new Fiesta’s visual sophistication and is set to raise the standard for small cars for road, powertrain and wind noise isolation.

Ford’s commitment to driving quality will feature in all-new Fiestas, whether built in Cologne, Germany, Valencia, Spain, or Nanjing, China, but with each tuned to suit regional driving conditions and customer preferences, under Ford’s global engineering approach.

“We wanted to make sure that driving quality remains at the heart of all-new Fiesta – we had to ensure that the driving experience delivered on the promise made by its dynamic kinetic design”, says Dieter Schwarz, Vehicle Engineering Manager for global Fiesta development. “I am confident we have fulfilled that promise.”

Stronger, Safer, Lighter

Under all-new Fiestas' stylish exterior is a robust body structure, crafted from high-strength steels, to protect occupants in the event of a collision.

More than 55 per cent of the body structure is high-strength steel, making all-new Fiesta approximately 10 per cent stiffer torsionally than its predecessor and providing an exceptionally rigid safety cell for all occupants.

Supporting this is all-new Fiestas' Intelligent Protection System, offering up to seven airbags, including the first use of a driver’s knee-airbag in a small Ford car.

This intense focus on safety extends to those outside the car, with an array of pedestrian protection features, from the shape and structure of all-new Fiestas' front bumper, bonnet and windscreen, to small details such as the shape of its headlamps and wiper blades.

“All-new Fiesta is a clear example that making a safe car doesn’t mean making a large car, or a heavy car. There is no need to compromise between safety and good design or driving character”, says Bernd Liesenfelder, Body Engineering Manager for Ford of Europe.

Published 11 July 2008 Melanie Carter

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