The all-new Ford Fiesta, Britain's best loved small car, is poised to go on sale next month, backed by the most ambitious and integrated marketing campaign from Ford yet.
Featuring TV, press advertising, internet, direct mail, outdoor press, radio, events and sponsorship, the marketing launch kicks off on Friday 19th September, 9.00pm on Channel 4 when the new TV advert premieres during the cult comedy series, Ugly Betty.
The campaign creative is based on capturing the spirit and attitude of 'now' and uses music, fashion, art, technology and film to highlight the values of the all-new Fiesta.
Mark Ovenden, marketing director, Ford of Britain, said: "This new campaign captures the spirit of the all new Fiesta perfectly – it’s stylish, modern and packed with new technology.
"Fiesta is one of Britain's best selling small cars and is best known for its reliability, great driving dynamics and good value. We aim to show the public that the all-new Fiesta retains its brand values but we have added our passion for great design and new technology.". Published 18 September 2008