Demand For the Ford C-MAX Range Leads To Increased Production

Ford C-MAX

Ford C-MAX

The all new Ford C-MAX and Grand C-MAX have recorded over 100,000 sales and orders since their launch last year.

The all new Ford C-MAX and Grand C-MAX have recorded over 100,000 sales and orders since their launch last year.

Between January and May 2011, Ford has recorded 8132 sales of the Ford C-MAX and Ford Grand C-MAX, more than double the number for the same period in 2010.

Ford has increased the line speed at its Valencia plant in Spain to meet demand, with an almost 18 per cent increase in daily production.

"We expected a strong customer demand for the Ford C-MAX and Ford Grand C-MAX, but demand has exceeded our expectations," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "Sales of the all-new Ford C-MAX will contribute to our expectation that around 40 per cent of all the new vehicles we sell in Europe this year will be totally new or significantly freshened models."

65% of Ford C-MAX sales have been top end trim levels, for example the Titanium models, compared to 32% over the same period for 2010.

Published 16 June 2011 Staff

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