Alastair Cook and Ravi Bopara, the England and Essex cricket stars have chosen the Ford Focus for the new cricket season.
Graham Gooch the England and Essex County Cricket Club coach also collected keys to his new Ford.
Mark Simpson, marketing director, Ford of Britain said: "As we celebrate our centennial year it seems only appropriate that Ford should continue our partnership with the game of cricket - both have a strong British heritage - and we're delighted to extend this relationship with the Essex County Cricket Club and its players."
Ford has been sponsoring Essex County Cricket Club's home ground since 2005, and will continue sponsorship, with the ground keeping its name 'Ford County Ground'.
David East, chief executive of Essex County Cricket Club, said: "We are delighted to continue our successful relationship with Ford. It is great to have such a recognised brand associated with us and we're pleased to play our part in the launch of the all-new Ford Focus."Published 5 April 2011