Fiat Initiative Wins Major Award | Part Two

In 2001, Fiat strengthened and consolidated the programmes on offer to students and young people in general, the aim being to forge a closer link between the academic and business communities and to supplement official curricula with innovative educational initiatives.

Safety in action, a recently introduced educational programme for high school students, includes a CD-ROM with entertaining and educational content that uses an interactive simulator with theoretical and practical tests of driving skills to help students nearing driving age develop safe driving habits. It was introduced to supplement the Motus Vivendi project.

As in the previous six years, Fiat promoted a contest for Italian students called Ideas in Motion. The 2001 competition was designed to stimulate the creativity of pupils in primary and secondary schools with highly motivational themes, tools and prizes. Students were asked to promote highway safety through posters and television and radio slots that they produced themselves, taking on the roles of directors, presenters and art directors. The prizes available to classes, individual students and teachers included still and video cameras, as well as the chance to have the best posters or advertisement printed or broadcast.

The Fiat Group also launched the Education for the Road prize, which is designed to honour outstanding local educators nominated by their students.

Over the 10 years that the Fiat and Young People initiative has been running, Fiat Group has produced and distributed free of charge educational material to over 13 million students and educators in Brazil and nine million in Italy. The programmes are structured for the different levels of the school system.

The scope of the Fiat Group projects has expanded to encompass contact with police departments, driving schools and car dealerships, as well as local government and health institutions, libraries and museums.

The Prince Michael International Road Safety Awards are operated by RoadSafe, a new road safety partnership bringing together representatives from Government, vehicle and component manufacturers, the road transport industry, road safety professionals and the specialist media to work together in finding new approaches to reducing casualties amongst vulnerable groups.

Published 14 December 2002 Melanie Carter

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