Fiat Initiative Wins Major Award
Published: 14th December 2002
These prestigious awards give public recognition to outstanding achievement and innovation in the area of international road safety initiatives. HRH Prince Michael of Kent presented the award to Rosa Maria Gulotta, Director, Institutional Relations, Fiat Auto SpA, and Richard Gadeselli, CEO, Fiat (UK) Ltd in the presence of His Excellency the Italian Ambassador, Signor Luigi Amaduzzi.
The company won the award for Fiat e i giovani (Fiat and Young People), a broad-based educational programme aimed at increasing awareness of important issues of direct interest to young people, including the proper use of mobility, the relationship between technology and the environment and the path of scientific progress.
The programmes recognised by this latest award focused primarily on highway education, with the goal of helping to develop meaningful answers to increasingly important social needs, specifically in Italy and Brazil. The projects carried out during the year pursued two main objectives:
- to make young people more aware of the importance of highway education through innovative and stimulating programmes
- and to create a network of collaborative relationships to carry out localised programmes.
