New Fiat Idea In The UKPublished 20 February 2004
The new Fiat Idea, which goes on sale in the UK on Saturday, 21 February, is Fiat Auto’s first entry in the mini-MPV market, a segment which is now being targeted by most major car manufacturers.
Benefiting from the company’s unrivalled expertise in the field of small cars, the new Fiat Idea is a class-leading, up-to-the-minute vehicle with all the versatility and practicality demanded by the modern family. Its inspired design means that although its exterior dimensions are only marginally bigger than the average supermini, its interior space is enormous, whilst its clever seating arrangements and well thought out storage facilities will prove to be a boon to all those confronted with the problems of family life on the move.
Five versions of the new Idea, priced from £9995 to £12,495 on-the-road, will be available from launch, embracing three trim levels – Active, Dynamic and Eleganza –and a choice of engines: a spirited FIRE 1.4 litre 16-valve 95 bhp petrol unit, or Fiat Auto’s widely acclaimed 1.3 litre 16-valve 70 bhp MultiJet diesel engine – the smallest and most advanced second generation common rail direct injection turbodiesel in the world.
Both power plants are offered with a choice of either a 5-speed manual gearbox or, later in the year, Dualogic transmission, a sophisticated, clutchless 5-speed sequential manual shift with a selectable, fully automatic mode.
Within particularly compact exterior dimensions, the new Fiat Idea boasts an exceptionally spacious, flexible interior, at the heart of which is a unique rear seat combining a 40:20:40 split/folding and 60 degree reclining backrest with a 60:40 split/folding and sliding seat base.
In conjunction with front and centre rear seats which fold forward to form table tops, this innovative new system offers no less than 32 different seating configurations, including the facility to fold front and rear seats into a 'couchette' configuration which allows two people to lie down and stretch out fully.