Such people are more mentally open and active by nature at work and at play. They are men and women who have learnt how to make the most of their time between one engagement and the next, whether personal or job-related. They are good at snatching time to relax and obtaining gratification wherever they can. They see their car as an ideal place to do this if, like the Fiat Idea, it offers an opulent, warm and welcoming environment. A flexible, modular space that can be altered to accommodate changing needs. A space where you can enjoy all the special comforts that come from being able to choose colours and fabrics, make the most of the space available and enjoy an impression that is sophisticated yet carefree.
Such customers are very much at home with an Italian style that is elegant yet also comfortable and informal.
The sort of philosophy that gives us top quality deck shoes designed for yachting but also perfect for an evening stroll or pre-dinner drink. Or a sports shirt that would look equally good on a more dressy occasion.
The Fiat Idea is an ideal vehicle for young families who are always on the go, a faithful companion in town traffic on working days and an oasis of relaxation and calm during weekends and on long trips. The model is aimed at customers with different needs, tastes and lifestyles but one common goal: the desire to own a good-looking, comfortable car that can satisfy their need for freedom.
The model offers them a truly broad and diverse range that offers everyone their very own Fiat Idea. Different specifications are available for different markets, yet all offer great value for money and each corresponds to a different way of inhabiting and using a car. Italian customers will be able to choose one of 3 engines: the 1.4 16v, the 70 bhp 1.3 16v Multijet and the 100 bhp 1.9 Multijet (the 1.2 16v is not available); 4 specifications (Actual, Active, Dynamic and Emotion); 11 body colours - and 3 interior trims: each available in two or three colour shades.
Customers can also customise their car with devices and systems chosen from the Accessory range or from the list of exclusive options available for the range: e.g. the 'skydome' sunroof, sidebags, ESP with Hill Holder, 'Dualogic' gearbox, dusk and rain sensors, Cruise control, Hi-Fi system and CONNECT NAV+.Published 25 October 2003