The Fiat Idea
Published: 25th October 2003
Fiat Idea
A car to experience, in other words. Some of the credit must go to
the special sound system by Blaupunkt (including a Hi-Fi system with
9 speakers and a CD and MP3 player) and the sophisticated CONNECT
NAV+, the most sophisticated integrated infotelematic device and the
one that currently offers the highest number of functions and services.
The final initial in the name IDEA stands for Architecture. This is the only word to describe the special structure of a model that offers a total MPV driving experience. Because it is higher than segment B and C cars, for example, the driver sits in a different position in relation to the ground for improved ease of access and greater mastery of the road. Due to its extensive window area and generous door mirrors, the Fiat Idea allows you an unprecedented relationship with your surroundings. A new idea that cars should be safer and more respectful of the environment has been taking root for some years now. To respond to this increasing awareness, Fiat set out to ensure that the Fiat Idea offers the same specifications and equipment as other recent Group models in the fields of safety (preventive, active and passive) and the environment.
For example, the Fiat Idea represents the very best the car industry can offer in the ecological field: from the choice of materials to machining and recycling processes. It is yet another example of Fiat's commitment to research and development. Other examples include our revolutionary Multijet engines or our increasingly sophisticated petrol engines, not to mention our electric and hybrid cars or cars that run on alternative fuel (methane, LPG and hydrogen). Fiat is one of the leading companies that have contributed, over the years, to slashing exhaust emissions, fuel consumption and vehicle noise.
And so from respect for the environment to driver and passenger protection. Fifteen thousand hours of mathematical modelling, sixty crash tests, one hundred simulations using a HyGe slide, two hundred tests on components and subsystems and six specialised suppliers involved in codesign. These numbers demonstrate the company's commitment to making the new compact MPV one of the safest cars in its segment. In simple terms, the model offers up to 6 airbags (front with two activation stages, sidebags and window-bags that protect the rear passengers too); adjustable front seat-belts (with pretensioner and load limiter) and three point rear belts (including a central position). The model also comes with Isofix attachments to enable you to carry even the smallest passengers in absolute safety. The Fiat Idea is also well-equipped for active safety with ABS and EBD as standard. ESP can be added as an option together with a Hill Holder for easier hill starts.
The Fiat Idea will completely alter your understanding of compact Multi Purpose Vehicles. All the major motor manufacturers are present in this steadily expanding subsegment, an important market band where Fiat wishes to shine. And more: it wishes to offer a new type of car, designed for all but destined to appeal, in particular, to 'early adopters', i.e. the sort of customer who is more curious about new products, more open to brand new solutions and more willing to accept them.
The final initial in the name IDEA stands for Architecture. This is the only word to describe the special structure of a model that offers a total MPV driving experience. Because it is higher than segment B and C cars, for example, the driver sits in a different position in relation to the ground for improved ease of access and greater mastery of the road. Due to its extensive window area and generous door mirrors, the Fiat Idea allows you an unprecedented relationship with your surroundings. A new idea that cars should be safer and more respectful of the environment has been taking root for some years now. To respond to this increasing awareness, Fiat set out to ensure that the Fiat Idea offers the same specifications and equipment as other recent Group models in the fields of safety (preventive, active and passive) and the environment.
For example, the Fiat Idea represents the very best the car industry can offer in the ecological field: from the choice of materials to machining and recycling processes. It is yet another example of Fiat's commitment to research and development. Other examples include our revolutionary Multijet engines or our increasingly sophisticated petrol engines, not to mention our electric and hybrid cars or cars that run on alternative fuel (methane, LPG and hydrogen). Fiat is one of the leading companies that have contributed, over the years, to slashing exhaust emissions, fuel consumption and vehicle noise.
And so from respect for the environment to driver and passenger protection. Fifteen thousand hours of mathematical modelling, sixty crash tests, one hundred simulations using a HyGe slide, two hundred tests on components and subsystems and six specialised suppliers involved in codesign. These numbers demonstrate the company's commitment to making the new compact MPV one of the safest cars in its segment. In simple terms, the model offers up to 6 airbags (front with two activation stages, sidebags and window-bags that protect the rear passengers too); adjustable front seat-belts (with pretensioner and load limiter) and three point rear belts (including a central position). The model also comes with Isofix attachments to enable you to carry even the smallest passengers in absolute safety. The Fiat Idea is also well-equipped for active safety with ABS and EBD as standard. ESP can be added as an option together with a Hill Holder for easier hill starts.
The Fiat Idea will completely alter your understanding of compact Multi Purpose Vehicles. All the major motor manufacturers are present in this steadily expanding subsegment, an important market band where Fiat wishes to shine. And more: it wishes to offer a new type of car, designed for all but destined to appeal, in particular, to 'early adopters', i.e. the sort of customer who is more curious about new products, more open to brand new solutions and more willing to accept them.
