The Fiat Idea

The Fiat Idea

Fiat Idea

It has aroused great curiosity and interest from international press and public alike. It has been the focus of attention at major international motor shows: Geneva, Barcelona and Frankfurt. Meet the Fiat Idea, an original compact Multi Purpose Vehicle due to go on sale in the major European countries between this autumn and the beginning of 2004.

This innovative, stylish new model is a superlative automotive example of technological progress at the service of mankind. The dual concept 'innovation and emotion' has always been one of the most authentic wellsprings of Fiat tradition: to make the most advanced technology available to all and ensure Fiat models offer smart solutions that make life simpler and better. The latest addition to the Fiat stable is no exception. Even its name suggests its winning features.

If we think of the word IDEA as an acronym, we can assign to each initial an area of excellence, i.e. one of the basic criteria that typify the new model and make it unique in the motoring world:
  • Intelligent
  • Design
  • Emotive
  • Architecture
continues... | Part Two
Published 25 October 2003 Melanie Carter

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