The new Panda Alessi makes its world debut at the Milan Triennial. The distinctive style of this innovative Fiat concept car springs from a partnership between two world-class brands famed for their contribution to the development of industrial design in Italy. Fiat and Alessi have come up with their own design philosophy which makes their creations stand out from the world of mass products. The partnership follows in the great Italian tradition in this sector and may well develop further in the future.
In this sense, the Panda Alessi is a concrete example of how an automotive product can be revisited in an aesthetic key by a company which is outside the sector, capitalising on the values which have always characterised Italian design: innovation, style and personality. The Fiat concept car shows how the "stylistic dialogue" between two important sectors of industry can produce surprising results of great impact, when the design work is carried out with total respect for product identity.
This is why the exterior of the prototype retains the original personality of the standard model, with a number of new styling and colour details on the front radiator grille, the door mouldings and the wheelarch trims. The bumpers, wheel trims and rear aerial have also been redesigned. Meanwhile inside the restyling is more evident, focusing on the facia, which has been given a different colour and features some new elements which enhance its look. The graphics of the instrumentation, the upholstery and the colour of the seats have also been modified. The centre tunnel, sun visors and gearshift have been completely revisited, while a brand new exclusive system for levelling the floor of the boot has been created, with the title of "cargo-system".
Alessi, one of the most famous Italian design brands, has skilfully highlighted the versatility of the car without changing its identity. The prototype represents a new interpretation of the Panda which is perfectly in line with the "Panda spirit" and the other concept cars developed from the same base. The Panda Alessi brings us yet another example of the desire to experiment which is something of a Fiat tradition, a tradition which has yielded some genuine motoring works of art which have played a vital part in developing the car design field in Italy.