Stilo, Fiat Auto’s mid-size 3 and 5-door family hatchback, which recently went on sale in South America, has just won the title of Best Car in Brazil. The prize was awarded by a panel of 14 motoring journalists representing the nine most important states in the country.
After exhaustive comparisons with its rivals in terms of technological innovation, mechanicals, fuel consumption, dynamic behaviour, safety, style, comfort and costs, Stilo beat off challenges from the Ford Focus, GM Meriva, Toyota Corolla and VW Polo to win the award.
Stilo’s success with the Brazilian motoring press has been mirrored by market acclaim and customer demand. Stilo’s first monthly sales target of 2000 units was achieved in just 15 days, and more than 700 test drives were carried out during the same period.
Fiat Auto intends to sell some 25,000 Stilos per annum in Brazil – some 15 per cent of the medium car segment. South American Stilo production takes place in Fiat’s Betim plant, with some 85 per cent of local content, and it is proving highly competitive.
Stilo’s success was complete when the judging panel awarded more prizes to Fiat Brazil, including Best Product Advertising Campaign (for the Fiat Palio), and Best Corporate Advertising Campaign. The latter went to a film made in celebration of Fiat’s 25 years in Brazil.
As market leader, Fiat Auto holds some 26 per cent of the Brazilian market, just ahead of Volkswagen and GM.Published 30 October 2002