Stilo Range Restructure Offers Even Better Value
Published: 14th February 2003
"This repositioning will assist us in gaining a competitive advantage in what has become a fiercely contested segment of the market," says commercial director Andy Rowe.
All Stilo trim levels have been re-specified to focus more closely on customer requirements, and three new categories have been added: Active Air Conditioning, Active Sport and GT.
Changes to the Active specification have allowed for aggressive new entry level pricing to be offered on both 3 and 5-door versions, while the introduction of the new Active ‘Air Con’ version is designed to address fleet market needs – particularly for the 5-door – and offers customers air-conditioning at a notably advantageous OTR price (£60 more than the price of a 1.6 Active 3-door at today’s price, when air-conditioning currently retails at an option price of £550).
The popularity of the Punto Active Sport has led to the introduction of a similarly specified Stilo version, featuring sporty standard equipment which includes 15" alloy wheels, leather steering wheel and gear lever, and a single slot CD player. The package represents approximately £600 worth of equipment for just £300.
All Dynamic specification versions have been made more attractive in terms of customer value, and 5-door versions benefit from the addition of 16" alloy wheels, as fitted to the 3-door.
Later this year the Stilo range is to be augmented by a 3-door-only GT version, which features Fiat Auto’s 170 bhp 2.4 litre 5-cylinder 20v engine mated to a manual (as opposed to Selespeed) gearbox. The GT will become available with a lower trim specification than the Selespeed-only Abarth, at a very competitive price.
Finally, both the all-new Ulysse range and the new Stilo
Multi Wagon will become available with strong customer finance
propositions based on 0% APR: over 48 months with 35% deposit
in the case of the Ulysse, and over 36 months with 30% deposit
in the case of the Stilo Multi Wagon.
