Spring Into Summer With Fiat Genuine Parts

Fiat Auto (UK) has just launched its latest parts and accessories sales promotion, called Spring into Summer, which is aimed at independent garages, workshops and retail accessory customers.

Fiat dealers will supply a competition entry form in exchange for parts or accessory purchases over £75.00 + VAT. By entering the competition, the customer has a chance to win one of over 250 Claud Butler Pine Lake Mountain Bikes. The centrepiece display in each Fiat showroom this summer will be a new Stilo, proudly featuring one of these bikes on a roof-mounted cycle carrier.

John Malamatenios, Parts and Accessories Marketing Director says: "This is the second high-profile trade promotion we have launched this year. The first – Win A Fiat Doblò – was overwhelmingly embraced by the dealer network, which canvassed over 15,000 competition entries. The dealers that actively promoted the campaign certainly reaped the benefits in terms of sales growth and customer relationship building.

"We are confident that Spring into Summer will be even better."

The promotion lasts until 31 August 2002.

Published 1 May 2002 Melanie Carter

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