Dramatic Progress For Fiat In New Dealer Survey

Fiat is among the most improved motor industry franchises in the country, according to influential new data compiled by Sewells for its upcoming annual Dealer Attitude Survey.

Following some successes registered in last year’s Sewells survey, Fiat Auto’s performance in the eyes of its UK dealer network has dramatically improved in the last 12 months; the company moving up nine places in the manufacturers’ ‘league table’ - the third highest movement overall - and posting an overall score which makes it the second most improved franchise in the survey.

In fact, dealer perception of Fiat as a motor industry franchise improved in 16 of the 17 sections surveyed - and the Italian company is now widely regarded as one of the most profitable franchises, and one with which existing partners are keen to expand.

The latest Sewells DAS is the fourth successive survey of this type in which Fiat has been seen to be improving its performance.

Published 12 August 2004 Melanie Carter
 

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