Fiat At The Frankfurt International Motor Show

The New Panda

 

The Fiat stand at the Frankfurt International Motor Show is an example of Italian design expressed through colour and dynamic effects: steps and ramps divide the various display areas, which are all on different levels and painted in different colours. The walls are covered with a special fabric that changes colour constantly in the beams of light; the floor is covered with a pearlescent lacquer, and the platforms that the cars stand on, are made of steel and glass, and illuminated from below.

This is the setting in which Fiat has chosen to exhibit its broad range, starting from the latest arrivals, of course: the New Panda and Fiat Idea. The first is the new supermini that was recently presented in Lisbon, and the second is the new compact Multi Purpose Vehicle which will debut next month. Two significant models, which represent Fiat's determination on one hand to confirm its role as leader of the city car segment, and on the other to play a leading role in the constantly evolving new sub-segment: that of the compact MPV.

The spirit of the 'New Fiat' that has produced the two cars is quite unique. The goal is to allow the brand to confirm its traditional strong points, albeit in a modern key. These include its great design engineering skills in the compact segment, which are represented here by the New Panda and Fiat Idea, but also by the new 1.3 16v Multijet engine and the New Fiat Punto, the heir to a successful model that has passed the milestone of 5 million customers. But this is Fiat's traditional mission, an Italian brand that aims to produce cars with beautiful styling, that are practical and accessible to everyone. Cars that embody creative, intelligent proposals, which are therefore able to raise the quality of our everyday life.

continues... | Part Two
Published 28 August 2003 Melanie Carter

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