Fiat Auto (UK) has just launched another MOT Plus programme, in which a brand new Fiat, in this case a Panda 4x4, will be won by a lucky customer in March 2006.
The programme has been designed to help increase the volume of MOT business carried out within Fiat’s dealer network, and is a national campaign running at participating dealers throughout the UK between September 2005 and February 2006.
Every Fiat car that has its MOT carried out and issued with a pass certificate by an authorised Fiat dealer will automatically generate a prize draw competition entry, which will enable a customer to win a new Fiat Panda 4x4.
Andy Hayward, Fiat Auto (UK) parts marketing manager, says: "Our two previous MOT Plus programmes have been well received by our dealer network; so it’s back by popular demand.
"With a recent industry report stating that 71% of MOT tests are carried out by Independents, offering such a fantastic prize as a Panda 4x4 in our national MOT programme provides our dealer network with the upper hand over an independent repairer - Fiat customers will really appreciate the opportunity to win a Panda 4x4 simply by having an MOT carried out at a Fiat dealership."
The promotion is also offering six portable satellite navigation systems to be won in monthly draws, and it continues until February 2006.
The MOT Plus campaigns have been a great success within the Fiat Auto UK dealer network. The most recent one concluded in April, resulting in a customer of Northgate Garage, the Fiat dealership in Canterbury, winning a new Fiat Stilo.Published 20 September 2005