The Fiat Grande Punto
Published: 11th September 2005
Fiat Grande Punto
Moving Passion
The communications policy planned for this original model addresses a young, dynamic public using a fresh, immediate language. One result is the 'Mr. Dot' logo, a cheerful P-shaped pictogram which changes appearance according to the situation: from a driver to a little man on skis. There are 50 possible transformations, each with a different personality, the expression of the concept of "moving passion" that lies behind the Grande Punto project: if on one hand the new model represents the passion shown by Fiat and its employees for cars, speed and racing, on the other, it is also the spirit of a customer who is attracted by the values of beauty, dynamism, colour, passion and movement. 19 versions have been created, by combining 2 body types (3 or 5 doors), 4 outfits, 6 engines, 13 body colours and 12 types of interior, all at an interesting price. The Grande Punto is also 'great' because of its price, which is almost identical to that of today's Punto with the difference that, for the same investment, customers will enjoy a car at the peak of its category with lavish, cutting-edge equipment.
A precise response to every need
Styling, emotion, comfort, safety and a good price: these are the guidelines along which the Grande Punto was developed; a car created for young adults, the very young, new active women, and small modern families. To meet the requirements of this heterogeneous public, the Grande Punto proposes typically Italian styling, the symbol of character and refinement, in two bodies: a 3-door version that is more aggressive and dynamic, and will appeal above all to the young, and a 5-door version that exalts the balance between styling and comfort, performance and safety, access and its distinctive look.
Both versions share a broad, comprehensive range with four specification levels, each capable of satisfying different customers who share the same youthful, dynamic spirit. The Active outfit addresses the younger driver, people full of vitality with an open, flexible mentality; the Dynamic version is the right response for those who combine an emotional and a rational approach, while the Grande Punto Emotion is ideal for the motorist who is looking for the equipment of a higher category and excellent comfort in a compact. And finally, the Sport version will certainly appeal to customers who want excellent performance and distinctive styling features.
So it is not exaggerated to state that everyone will find the Grande Punto he/she is looking for, customising it with the many options on offer, and taking advantage of the innovative financial and insurance services created specifically, and the many interesting accessories available from Lineaccessori. Nor can we overlook the fact that other novelties are in the pipeline for the Grande Punto, where the engines and the info-telematic systems are concerned.
One example? An amazing rally version which will be presented at the Frankfurt International Motor Show.
Fiat Grande Punto
Our Fiat Grande Punto Guide lists the full specification of the current UK Grande Punto range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £8,560 - £13,450
Body Style:
Fuel:
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Models in the range: 22
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
