The Grande Punto, the new Fiat that aims to repeat the historical success of the previous model, without following in its footsteps, makes its debut in Turin. Although in theory the car belongs to segment B, its size, equipment and characteristics actually represent an alternative to many segment C cars.
The Grande Punto is therefore unique in the world panorama, designed and built to be the new benchmark in stylistic terms, introducing a concept of larger 'dimensions'. The model also reaches safety and quality standards that are particularly high for its segment, it offers the best range of diesel engines and, finally, it has a very competitive price/content ratio. As a result of all these features, the Grande Punto interprets three fundamental qualities, beauty, solidity and brilliance in a highly original way.
The result is a car that embodies the passion, and the styling and construction capabilities of a brand that was founded over a century ago. Because this is part of the brand's genetic make-up, together with the work and professional pride of thousands of people - technicians, blue collars and managers - who have worked in its plants and offices, and on the race track, over the years. It contains the roots of the inimitable personality that ensure that we immediately recognise a Fiat among all the cars we see on the road. There has always been a Fiat car for the people who first discovered the car as an irreplaceable means of individual mobility, and then learned to appreciate cars that are beautiful, reliable and enjoyable to drive, but above all at an accessible price. And the Grande Punto is no exception; in fact it sets new styling, safety and comfort parameters for this category, where the world's best manufacturers are all vying for space. Suffice it to say that the compact segment represents 26% of the Western European car market, in other words, the 'core' of the market, with about 3,750,000 cars sold a year. This is even more the case in Italy, where this category accounts for 37% of the market, made up 56% of petrol engines and 44% of diesels.
In order to achieve and maintain the lead in this market bracket, the Grande Punto must make a real leap forward in conceptual terms. Only a few years ago, a car with these dimensions, comfort and equipment would have been considered a 'family car', and certainly not a compact.
Which is why only a brand like Fiat could have swept away the classic categories to dictate times and methods, once again setting trends and imposing concepts and innovative solutions. The latest arrival from Fiat takes a generation leap forward compared to the previous model, as the Punto did in relation to the Uno when it was launched in 1993, and the Uno did in relation to the 127. The name lives on, as a wonderful legacy of a car that has been appreciated by 6 million customers with different tastes, ages, nationalities and social extraction.