The New Fiat Grande Punto Heads For Harrods

Fiat Grande Punto

Fiat Grande Punto

The all-new Fiat Grande Punto, which goes on sale in the UK next month, is making its London debut at the world famous Harrods department store in Knightsbridge from 29 January.

This is the first time that window shoppers and visitors to the London store will be able to view the sleek new Italian supermini, before a high profile national advertising campaign ‘breaks’ on 5 February, in advance of the 11 February on-sale date, when Grande Punto will be rolled out at UK Fiat dealerships nationwide.

Two of Fiat Auto’s new superminis will be showcased in Harrods Brompton Road shop windows for a two month period from the end of January, and visitors to the store will be able to experience the car for themselves at close quarters, and may even have the chance of a test drive. Numerous posters and plasmas installed at key locations throughout the store will inform Harrods customers that Grande Punto has moved in, and is awaiting them!

The Fiat Punto has been a highly successful product since the original was launched in 1993. Voted European Car of the Year in 1995, it became Europe’s best selling car in 1997, and some 500,000 examples are on the roads of Britain today. The all-new Punto which goes on sale here next month, and which will shortly be seen in Harrods, has elegant lines courtesy of Italian design maestro, Giorgetto Giugiaro. It is built on a completely new platform, and is the largest and safest in its category, boasting the widest diesel engine range in its class, and a maximum 5-star EuroNCAP safety rating.

Published 14 January 2006 Melanie Carter

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