The Fiat stand has won the Creativity Award, the prestigious accolade that the 50-year-old Publicity and Communications Club of Geneva (CPG) assigns to the best stand at the International Motor Show. The award went to Fiat ‘because, like no other, the stand expresses joie de vivre, dynamism, freshness and Italian life-style’, we read in the motivation of the jury chaired by Benjamin Feijoo.
The Creativity Award above all rewards the excellent work done by the entire Brand Promotion team led by Lapo Elkann, who conceived and created the stand. ‘This award gives me particular satisfaction,’ he commented, ‘because it has rewarded great teamwork before all else. This new stand, whose every last detail was treated with meticulous care, from the choice of colours, trim and design right down to the new Fiat lettering, the clear, direct message of which comes through loud and clear, embodies the whole spirit of renewal of the company’.
The critical and public acclaim received during the Geneva Show is a promising signal along the road to bring Fiat back up to the levels that are its right in the world scenario of car manufacturers, and it is the best of omens for the new Fiat Croma and for all the other products presented on the stand.Published 10 March 2005